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Digital Performance Manager

Work Location Ho Chi Minh (District 1)
Job Level Department Manager
Job Type Permanent
Experiences 5 Years
Salary Competitive
Industry Marketing, Online Marketing
Deadline to Apply 13/09/2022
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Job Benefit

  • Insurance
  • Allowances
  • Incentive bonus
  • Health checkup
  • Business Expense
  • Annual Leave

Job Description

  • Formulate and execute growth strategy for digital channels and e-commerce platforms across 9+ countries in Asia
  • Create and implement an acquisition marketing plan across core digital channels PPC / Paid Social / SEO and grow new underutilised channels such as Affiliates and Programmatic Display networks
  • Drive and execute the implementation of digital marketing and social media campaigns to generate brand awareness, drive traffic, lead generation, and conversions
  • Develop and deliver personalised content to targeted audience via CRM and E-commerce platforms/websites
  • Develop monthly/quarterly Performance plan based on key business objectives (sales, revenue, CPA, ROAS, leads, CPL, etc)
  • Integration of live dashboards – report and measure multiple campaigns across many online channels including SEO, SEM, social media, EDM, etc
  • Drive volume through focusing on the bottom of the funnel and to ensure that the pages are built with conversion in mind
  • Use lead-nurturing workflow tools to generate leads and converting those leads into customers
  • Review and understand customer needs, motivations and purchase behaviours and generate report to the wider business
  • Identify improvements to acquisition performance in channels and onsite experience, and shape roadmaps to implement any changes that are required
  • Perform other ad-hoc projects as assigned

Job Requirement

  • Bachelor’s degree in Marketing, Business or related disciplines
  • 5+ years in relevant working experience
  • Successful track record in delivering leads through digital channels
  • Successful track record in campaign management across paid, owned channels – SEM, SEO, outreach, social, EDMs
  • Experience in Google Analytics and comfortable with data visualization tool such as PowerBI, Tableau, Datorama, etc
  • Knowledge of the latest growth practices including paid acquisition, SEO, SEM, etc.
  • Previous experience in Google Tag Manager and Tag management including tag implementation plan and data layer is preferred
  • Previous experience in Salesforce Marketing Cloud is preferred
  • Analytical approach with a strong ability for analysing data and visitor statistics
  • Highly articulate and able to influence in a cross-functional team environment
  • Project management skills with ability to work independently and cross-collaboratively in a fast-paced environment
  • Strong communication, presentation, problem-solving and relationship building skills
  • Languages – Fluency in English, and other Asian language (prefer)

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